1998: The Wine Merchant is founded by Christophe Reboul Salze, after his career at CVBG and having gained 20 years’ experience in the sale of Bordeaux Grands Crus Classés
2001:With a fast business expansion, The Wine Merchant moves to new offices next to our temperature controlled cellars at Artigues-près-Bordeaux. A strategical location between Médoc and Saint-Emilion, a step away from all logistics flows.
2002 :The Wine Merchant is admitted to the Académie du Vin de Bordeaux, a rare privilege for a merchant.
2008 :Benefiting from the zero tax situation in Hong Kong and the great interest in fine wine in China, The Wine Merchant develops its business becoming a privileged partner with major Chinese distributors including an expertise in the local duty free business.
2010 – 2014:Facing fast growth, storage facility has been tripled in Artigues-près-Bordeaux
2017 :Three private investors acquire The Wine Merchant and trust Christophe Reboul Salze to organize the transition before retiring end of 2019.
2019 :Axel Vallet joins The Wine Merchant team after a 20 years’ experience in France and abroad in the fine wine business and becomes CEO in 2020.